How to Start a Real Estate Business

Real estate is one of the most profitable businesses today. This industry attracts millions of new entrants each year and shows almost no sign of slowing down.

Like any other business, you won’t be successful without the proper knowledge, tools, and planning.

However, this field is quite complicated, and not everyone can guide in detail. This article aims to share 10 steps in the process of how to start a real estate business. Let’s read on to find out!

What Is A Real Estate Business?

A real estate business is a business that invests in, buys, sells, or manages real estate. So, what kind of property is this?

The Balance‘s definition of real estate is known as property in the form of land or buildings. These include both aerial and underground ownership in that area.

However, these assets are costly, and not everyone can afford them. In a report of the US census bureau, less than 5% of the population can afford to retire.

The house selling broker holds the keys

The real estate business has been thriving as it is an excellent method to help you achieve your personal financial goals.

However, this industry has harsh requirements and requirements. They are also divided into segments with many different jobs.

10 Steps On How To Start A Real Estate Business

Once you have an overview of this career, it’s time to learn about the step-by-step process of trying business here.

Please continue reading to dive into the specific ten-step processes with us!

Preparing your goals

1. Prepare Your Goals

Before starting your business, ensure you have a financial plan for your future.

Your personal goals can significantly influence how your business is built later on. So, you will need to think carefully about the future.

Imagine where you are in five years, ten years, or even longer. If you have a clear destination, you can map out a specific path to it.

While this is just the beginning, goal setting greatly influences decision-making and determination.

The real estate business can be passive, active, or a combination. Passive investors often hold real estate for the long term and rent it out over multiple periods. In contrast, active investors promote the transfer and sale of assets.

Choosing niches is also an essential part of planning. Demand in the market is diverse, and you can choose to serve a small amount.

One effective method for planning is to follow the SMART model. This model is suitable for short-term and long-term goals for investors to balance their actions and ambitions.

2. Conduct In-Depth Research

The key to business success is understanding. You need to have a deep knowledge of the market, customers, and competitors.

Some great strategies for investors include buy-and-hold, wholesaling, or rehabbing. Depending on your skills and professional level, choose the most appropriate approach.

It would help if you had a basis before making any decisions. Imagine applying each strategy to your lead file to review the situation.

The market research also shows investors the risk and feasibility of business activities. It will dig into the nooks and crannies of the company’s business model and services so you can find the pros and cons.

The good news is that these market management insights are likely to work in the long run. Valuable data will help you target the right customers when advertising your business on media channels.

House and coins on the table

3. Fund Your Finances

The financial barrier when entering the real estate industry is not too harsh. You can start trying loans from financial institutions or government mortgage loans.

You should try checking out other freelance funding options like crowdfunding, establishing a business relationship, or borrowing money from a relative.

Each fundraising method has its characteristics. However, the general requirement is a stable and transparent financial history to increase trust.

Don’t worry because the capital required to start up is usually not too high and accessible to everyone.

Some of the costs required to start a real estate business include:

  • Paperwork costs for a business entity setup, such as a limited liability company (LLC)
  • Apply cost for a business license.
  • Set up business insurance for the company.
  • Open a checking account for the company to receive money from customers.
  • Professional office space and furniture so that you can create credibility with customers.
  • Business management software.
  • Website and brand logos.

4. Craft Your Business Strategy

Now that you get an overview of everything, it’s time to begin perfecting your business plan. Often, we tend to over-paint our first plan and place high expectations on it. The advice here is to be realistic and aim for positive goals.

You should also highlight the unique features of the company’s service or product style to make it more memorable. It will also be significant in boosting corporate profits.

Try reviewing and answering the following questions to make planning smoother and more accessible:

  • How will your method of providing services and buying and selling real estate be? How to make it different from the competition?
  • Compared to other fields in the same industry, what is the difference between your chosen field or niche?
  • What aspects of the business do you have complete control over? Who will be a partner to cooperate with you?

Clear vision and goals are essential to determining a business’s success. The company will fail if you do not inspire yourself and your employees.

Whether you work independently or depend on a virtual assistant, a clear plan will keep you from going in the wrong direction.

Futuristic architecture cityscape view

5. Form A Company

Once your plan is in place, it’s time to begin your own real estate company. Among business entities, the LLC is the most common and safest option.

Applying this structure can also quickly raise capital and build finance with investors. Investors feel it is safe and reliable.

Regulations for starting an LLC are not quite the same across regions and states. However, the basic processes will include the following steps:

  • Choose a name for your company. You must ensure it’s relevant and doesn’t overlap with the competition.
  • Propose Articles of Organization to your local organization for validation.
  • Write an operating agreement.
  • Contact the IRS to apply for a tax identification number.

Essentially, the above processes are intended to confirm the legal status of your LLC business. Upon completion, you will own a legal and state-protected company. You can start considering your advertising and marketing plan to find potential customers.

6. Plan Your Marketing

Your real estate business needs to grow and make a profit. To do that, you need to attract customers. There are many people worldwide, but not everyone has the need and interest in your product, so choose carefully.

Through market surveys, you should outline your target customers. Try to understand your customers so that the campaigns are on point.

Some popular marketing strategies that you can refer to include:

Direct Mail

If your customers are mainly middle-aged people, traditional marketing methods are often found to be highly effective.

Handwritten letters, flyers, or posters are still an excellent way to advertise real estate projects. You can decorate them beautifully and solemnly to attract customers’ attention.

This type is especially suitable for small local businesses because of its ability to arouse a sense of community quickly.


Email marketing is inexpensive to promote your business to a large audience. The trick is to keep the content concise but informative.

Instead of boring and typical ads, replace them by sharing exciting tips. This information will make your email valuable, and customers will keep it longer.

They also tend to look forward to them more weekly if you plan to send them periodically.

Social Media

A method that many businesses have tried to apply and advertise through social networks. It is the best way to make your brand known to more people.

This formula works for young people under 30 because they are the primary users of social networks. Through posts, you can introduce potential projects and brands and present good reviews.

Local Advertising

Local brand awareness can be enhanced through advertisements. It is vital in real estate because these could be your potential customers.

You could try sponsoring local events or using multimedia to boost your company’s reputation.

A real estate website

7. Build A Website

A study of home buyers stated that 90% of consumers would search for information online when there is a need. After that, about 40% of them will contact a real estate agent.

To increase the credibility of your business, you should invest in a helpful website. So, you need to have an internet presence to succeed.

Just imagine that your business website is your surface and appearance. You first need to make an impression on your customers so that they feel trustworthy.

Besides, you also need to incorporate your brand’s vision and personality into your website. Show potential customers who you are and what you can do.

8. Launch Campaigns

Once you’ve prepared everything, it’s time to launch your campaign. Make sure it has a clear schedule, so you don’t miss out on when you want to follow.

You need to make sure that you can maintain consistency across all of your marketing channels. Keep the message the same wherever you go.

Sealing a deal

9. Nurture Leads

If potential customers contact you, they need to hear from you. Feedback at this point needs to be quick and focused on maintaining interest.

To do this job of converting long-term leads well, you need to invest in a necessary tracking system. You need to work, find, and maintain relationships with guests constantly. Let them like you and bring in new customers.

Calls or brief discussions are sometimes the most effective way to make an impression. Although everyone understands this theory, few can do it.

You have more advantages than competing businesses as long as you are there.

10. Build A Support Network

The last piece of advice is always to invest and expand the relationships around you. It holds for almost every aspect of life.

No one can independently develop when engaged in business. You will get great opportunities if you check the network of friends, family, competitors, etc.

A realtor is talking about the terms

Is A Real Estate Business Profitable?

The real estate market is known for being a fertile and profitable market.

According to the NAR, more than 882,000 new homes were sold in 2020.

The number of homes at that time amounted to 5.64 million. It shows the bustle of the market. Nowadays, almost everyone wants to invest in this industry.

The NAR has approximately 1,560,000 active members. Besides, ARELLO estimates the number of legal real estate agents at more than 3 million in the US.

The high median income is also what makes this industry so attractive. In one report, the average total income of realtors amounted to $41,800 per year.


Starting a real estate business from scratch is not an easy task. You will need to invest a lot of time, effort, and money to ensure it succeeds.

Hopefully, our tutorial has somewhat eased the burden for you. Follow the specific step-by-step process so as not to be bewildered by unnecessary tasks.

If you find this article useful, please share it to spread the knowledge.

Thank you for reading!